The Pulse of Luxury Boating

Saxdor Yachts, Europe’s fastest-growing boat brand, has set a new standard in leisure boating with the launch of Saxdor AI, the industry’s first AI-powered co-skipper platform, at the Cannes Yachting Festival 2025. This innovative digital companion is designed to make boating smarter, simpler, and more enjoyable, further cementing Saxdor’s reputation as a technology leader in the marine industry. 

Integrated into the MySaxdor app, Saxdor AI acts as a 24/7 smart boating assistant, guiding owners through onboard features, offering tailored support, and providing inspiration to help users make the most of their Saxdor boats from day one. From routine checks such as fuel and power management to onboard comfort and safety, Saxdor AI streamlines every task and consolidates all aspects of boat management into a single, intelligent system. 

“A world-class boating experience goes way beyond the boat itself,” says Erna Rusi, CEO of Saxdor Yachts. “While AI-powered features are common in other areas of daily life, boating has lacked this kind of seamless experience. Saxdor AI brings intuitive, connected technology to our owners, letting them focus on the pure joy of being on the water.” 

Developed in partnership with Finnish AI specialist Cadentia, Saxdor AI uses advanced algorithms to learn and adapt to each user, delivering personalised recommendations, updates, and tips proactively.  

Tatu Heikkilä, CEO and co-founder of Cadentia, added:  

“Saxdor is the first in leisure boating to offer a dedicated AI companion, creating ongoing connections and support for owners that no other boatmaker currently provides.” 

Available from September 2025 on select Saxdor models (the 340 GTWA, 400 GTO, and 400 GTC), Saxdor AI offers new boaters confidence, safety, and enhanced usability, while experienced owners benefit from a seamless and enjoyable boating experience. 

In addition to Saxdor AI, the brand is transforming the digital buying journey with its Digital Showroom, developed by Finnish technology firm Younite AI. Using AI and digital twin technology, the showroom delivers photorealistic, 3D explorations of Saxdor models with day-and-night reflections, detailed interior and exterior views, and real-time configuration options.  

Furthermore, customers can receive instant AI-assisted answers to questions about customization, optional features, and accessories, and even place orders directly through the platform. 

“Digital twin-based experiences are becoming essential for both purchase and ownership,” says Afa Heikkinen, CEO of Younite AI. “Saxdor allows customers to explore, configure, and commit to boats before they are physically built, creating a fully immersive, future-focused experience.” 

Key Features of Saxdor AI: 

• 24/7 AI-based co-skipper to guide, inform, and assist owners at any time.  

• Smarter onboarding to help owners maximise their boats from day one.  

• Tailored recommendations, tips, and updates that evolve with the user.  

• Integrated services, upgrades, and accessories consolidated into one premium experience.  

• Photorealistic Digital Showroom with AI-driven customization, interactive 3D exploration, and direct ordering.  

Saxdor AI represents a pioneering step in leisure boating technology, redefining how owners interact with and enjoy their boats both before purchase and throughout ownership, solidifying Saxdor’s position as the most innovative brand in modern boating. 

Find Out More 

For more information on Saxdor AI and other Saxdor models available through DCH Marine, as the exclusive distributor for both Sunseeker Yachts and Saxdor Yachts across the Asia Pacific (APAC) region, please contact our team: