The Pulse of Luxury Boating

Saxdor Yachts has achieved a major milestone in digital innovation, with its Digital Showroom platform winning the Best Digital Service category at the prestigious Grand One Awards, Finland’s leading digital competition. 

Developed in collaboration with longterm technology partners Younite AI and Cadentia Technologies, the award-winning project introduces a new approach to how boats are explored, customised, and purchased.

A New Way to Experience Yachts 

The Saxdor Digital Showroom is an advanced, AI-powered product configurator set within a fully virtual environment. Using digital twin technology and pixel-streaming, the platform allows customers and dealers to explore the entire Saxdor fleet in immersive 3D, replicating the experience of being on board a real vessel. 

Users can interactively customise models in real time, adjusting layouts, materials, colours, and equipment options. This highly engaging, cloud-based experience simplifies complex decision-making and enables customers to visualise their ideal boat with confidence before purchase. 

Recognition for Innovation 

The Grand One Awards jury praised the platform for its seamless combination of visual design, user experience, and business functionality, highlighting its ability to transform complex personalisation into an intuitive and engaging process. 

Industry recognition also suggests that Saxdor may be the first boatbuilder to receive this distinction in its category, underlining the significance of the achievement within both the marine and digital sectors. 

Erna Rusi, CEO of Saxdor Yachts, commented: 

“This recognition reinforces our position as a technology leader, not only in the boating industry but also within the wider digital landscape. Together with our partners, we will continue developing innovative solutions that enhance the experience for our customers and dealers at every stage of their journey.” 

Driving the Future of Digital Boating 

The Digital Showroom represents a shift in how customers engage with yacht brands, combining immersive design, real-time personalisation, and accessibility through cloud technology. By bringing together advanced visualisation tools and AI-driven support, Saxdor continues to redefine the modern yacht buying experience. 

Find Out More 

For enquiries regarding Sunseeker yachts and DCH Marine services in Asia-Pacific: